Our highly experienced team understands the demands of the pharmaceutical industry and goes the extra mile to find the creative solutions that will meet your learning needs, exceed your expectations, and further your business goals. “We can’t do that” simply isn’t in our vocabulary.
Wendy Eicholzer has over 25 years of experience in developing innovative training for the pharmaceutical, biotech and medical device industries. As President of Whole Systems, Wendy is responsible for the strategic vision of the company as well as the overall client portfolio. She also manages the day to day operations of the talented internal team, including all sales, marketing and development activities. With her background in instructional design and extensive industry knowledge, she leads the design and development of dynamic learning solutions across a range of disease states and products. She also focuses on understanding learner needs and client objectives to help create instructional design blueprints that ensure that all learning solutions are performance focused.
Wendy came to Whole Systems after working in the Educational Media Support Center at the Boston University Medical School, where she designed, wrote, and produced medical education programs for physicians, patients and medical students. She has a Bachelor of Science degree (magna cum laude) in Psychology from Georgetown University and a Master’s degree in Education, with a focus in Instructional Design and Technology from Boston University.
When not at the helm of Whole Systems Wendy enjoys yoga, reading and travelling with her husband and kids.
Donna VanLeuvan joined Whole Systems in 2003. While at Whole Systems, she has designed and developed a variety of pharmaceutical sales training solutions, such as self-study text programs, computer-based e-learning, workshops, case studies, and presentations that prepare sales representatives to promote products in a wide variety of therapeutic areas. She has developed custom learning systems for respiratory disorders, digestive diseases, diabetes, cardiovascular disorders, anti-infectives, vaccines, female health, organ transplantation, neurological disorders, addiction, cancer, nutrition, and numerous rare diseases. Before joining Whole Systems, Donna worked for many years as a medical and technical writer for a company specializing in pulmonary diagnostic equipment and cardiopulmonary exercise testing systems. Ms. VanLeuvan holds a bachelor’s degree from the University of Massachusetts Amherst and has received numerous certificates, including one in Screening Spirometry from the Harvard School of Public Health and another recognizing her as an ASGE Recognized Industry Associate (ARIA) from the American Society for Gastrointestinal Endoscopy.
In her free time, Donna enjoys practicing yoga and various forms of ethnic dance, studying world languages, and taking long walks with her dog. She resides in the greater Boston area.
Petr Malek joined the Whole Systems team in 2015. As a writer, Petr has had the opportunity to leverage his passion for research to develop a variety of training tools and sales aids. These include pharmaceutical sales modules, presentations, and interactive websites to promote products, reinforce knowledge, and facilitate sales training in a multitude of therapeutic areas. His work has covered a broad range of topics including cardiology, endocrinology, immunology, oncology, and dermatology. Before joining Whole Systems, Petr worked as a researcher developing novel cancer therapies and optimizing small molecule structure verification techniques expediting drug analog screening. Petr is a graduate of Boise State University, earning a bachelor’s of science in chemistry with a biochemistry emphasis.
In his free time, he enjoys cycling, skiing, and hiking with his wife and dog, Chloe.
Michaela Sleight joined the Whole Systems team in 2012 after graduating from Boston University with Bachelor of Science degree in Health Studies. As the team’s Senior Project Manager and main point-of-contact, Michaela is passionate about ensuring client satisfaction by fostering strong and trusting relationships with all clients. While Michaela is responsible for the implementation, execution and completion of all project deliverables, she also oversees and coordinates the work of the medical writers, editors and graphic designers at Whole Systems, providing direction and support whenever necessary.
When not at work, Michaela loves to spend her summers by the water in her hometown of Dartmouth, MA, or up north in Friendship, ME. She loves spending time with both family and friends on the weekends, traveling to new and exciting places whenever possible, and secretly loves binge-watching the Real Housewives on Bravo.
Allie Glass joined the Whole Systems team in 2018 after graduating from the University of Massachusetts, Amherst where she earned a Bachelor of Arts Degree in Communication. In her role as Account Manager, she assists in the project management needs of Whole Systems, including overseeing projects from design to completion, along with business development needs. She also assists the company in all of its marketing efforts, including the company’s social media presence, company branding, and conference attendance.
When not at Whole Systems, Allie likes to practice yoga, watch bad reality TV and spend time with family and friends.
Baseler, who joined Whole Systems in 1986, has worked within the company as Administrative Publishing Assistant, Editorial Assistant, Assistant Editor, and Production Editor. Currently, she oversees the Editorial department, which works with the medical writers, project managers, artists, and programmers to design and implement a variety of training programs. In addition to proofreading and copyediting, the Editorial department is responsible for uploading and submitting documents for Medical/Legal/Regulatory review and reviewing e-Learning materials.
Anne earned a Bachelor of Arts degree in History from Cornell University. When she’s not working, Anne likes to read, play with her rescue dog (Roxy), and do yard work. She is also an enthusiastic fan of the Cornell hockey teams.
Paul Croft has worked in the pharmaceutical industry since 2003. As a scientific editor, medical editor, and editorial advisor, he has worked directly with scientists to produce nonclinical content for regulatory submissions, edited pharmaceutical reports, and written white papers on the research being done within certain therapeutic areas, including antimicrobials, hematology, immune and metabolic disorders, neurological and psychiatric diseases, and respiratory. At Whole Systems, Paul works with medical writers, artists, and project managers on all phases of content development for a variety of training programs. He studied at Syracuse University where he earned a Bachelor of Arts degree in English with a minor in Biology.
Paul is also an avid cyclist and bike commuter who participates in various charity rides throughout the year. In September 2018, he completed his first 100-mile “century ride.” On the weekends, you’re likely to find him at one or more of the farmer’s markets in or near Cambridge.
Lorraine Byrne is the Director of Operations at Whole Systems. Ms. Byrne joined the Whole Systems team in March 2011. Ms. Byrne oversees the day to day operations and manages the full range of administrative, logistical and operational duties within the Company. Her primary task is to ensure that the Company runs as smoothly and effectively as possible.
During her tenure at Whole Systems Ms. Byrne was instrumental in the restructuring process to improve the efficiency and operational functions of the Company. Prior to Whole Systems Ms. Byrne worked at Bank of Ireland, International Banking, Head Office, Dublin and for a financial advisory firm in Wellesley, Massachusetts.
Since Jonathan Frost joined the Whole Systems team, he has had full responsibility for all aspects of Whole Systems’ art. Jon’s talent and passion for accuracy come to life in his medical Illustration, infographics, logo and icon design, graphical user interfaces, and corporate collateral. Jon is an expert in Adobe Creative Cloud, specifically Illustrator, Photoshop, InDesign, and Acrobat.
In his personal life Jon is best known to his friends as Frosty. He enjoys spending time with his wife Lauren, daughter Penny, and son Caelan. Aside from being a family man Jon also enjoys sketching, painting, cooking, fixing things around the house, working on cars, building models, movies, brewing beer, gardening, and skiing.
Adam Griffin has been with Whole Systems for over 15 years. He has a Master of Arts degree in Instructional Technology and Media from Columbia University Teachers College and is a member of the Kappa Delta Pi International Honor Society in Education. Adam was part of the beta-testing team for Articulate Storyline, which has become one of the most popular eLearning authoring tools. Aside from eLearning design and development, Adam also has years of professional experience in sound-design and audio post-production, which has been put to use most recently recording and producing educational podcasts.
Adam also enjoys playing games with his wife and two sons, reading, and jogging.
A lifelong entrepreneur with experience in four sectors; healthcare, real estate development, financial services and manufacturing. He formally joined the Whole System Team in 2011’, but has been an advisor to its founder since 1993.
He is a disciple of W. Edwards Deming’s management principles, successfully adapting them to non-manufacturing activities. “The TEAM and how it relates to one another and its customer is paramount to the quality of its products and ultimately its financial success.”
Hugh has led finance and administration for Whole Systems since 2011. In this role, he is responsible for strategic and operational finance as well as contracting, HR, and various other internal operations. For nearly twenty years, Hugh has been in senior finance and strategy roles with a variety of early-stage and closely-held companies in the business services, education, and IT sectors, among others. In an earlier stage of his career Hugh was a corporate lawyer in a large Boston-based firm. He holds his undergraduate degree from Dartmouth (for which he is an active alumni volunteer) and his J.D. from Vanderbilt.
When Hugh is not immersed in spreadsheets, he and his wife enjoy cooking, theater, kayaking and spending time with their three grown sons.