Our highly experienced team understands the demands of the pharmaceutical industry and goes the extra mile to find the creative solutions that will meet your learning needs, exceed your expectations, and further your business goals. “We can’t do that” simply isn’t in our vocabulary.
Wendy Eicholzer has over 25 years of experience in developing innovative training for the pharmaceutical, biotech and medical device industries. As President of Whole Systems, Wendy is responsible for the strategic vision of the company as well as the overall client portfolio. She also manages the day to day operations of the talented internal team, including all sales, marketing and development activities. With her background in instructional design and extensive industry knowledge, she leads the design and development of dynamic learning solutions across a range of disease states and products. She also focuses on understanding learner needs and client objectives to help create instructional design blueprints that ensure that all learning solutions are performance focused.
Wendy came to Whole Systems after working in the Educational Media Support Center at the Boston University Medical School, where she designed, wrote, and produced medical education programs for physicians, patients and medical students. She has a Bachelor of Science degree (magna cum laude) in Psychology from Georgetown University and a Master’s degree in Education, with a focus in Instructional Design and Technology from Boston University.
When not at the helm of Whole Systems Wendy enjoys yoga, reading and travelling with her husband and kids.
Dr. Seabrook joined Whole Systems as a Medical Writer in 2015. She has a PhD in Biomedical Sciences from Colorado State University with a special focus on reproductive biology, and a Bachelor’s degree in English from Northeastern University. She brings a diverse set of experiences to our team including extensive research and teaching experience. Jill has worked as a technical and medical writer creating material for high tech, academic, and pharmaceutical audiences. As a principal medical writer at Whole Systems, Jill contributes to all phases project development, from project design, to content research and development, to client project interface. Given her diverse background and education, Jill and contributes to projects across a broad range of topics including fertility and women’s health, oncology and immune-oncology, neurology, urology, anti-infectives, cannabinoids, pain management, COPD, nutrition, and rare diseases.
In her personal time, Jill enjoys running with her dog, and spending time in the art studio playing with encaustic painting.
Donna VanLeuvan joined Whole Systems in 2003. While at Whole Systems, she has designed and developed a variety of pharmaceutical sales training solutions, such as self-study text programs, computer-based e-learning, workshops, case studies, and presentations that prepare sales representatives to promote products in a wide variety of therapeutic areas. She has developed custom learning systems for respiratory disorders, digestive diseases, diabetes, cardiovascular disorders, anti-infectives, vaccines, female health, organ transplantation, neurological disorders, addiction, cancer, nutrition, and numerous rare diseases. Before joining Whole Systems, Donna worked for many years as a medical and technical writer for a company specializing in pulmonary diagnostic equipment and cardiopulmonary exercise testing systems. Ms. VanLeuvan holds a bachelor’s degree from the University of Massachusetts Amherst and has received numerous certificates, including one in Screening Spirometry from the Harvard School of Public Health and another recognizing her as an ASGE Recognized Industry Associate (ARIA) from the American Society for Gastrointestinal Endoscopy.
In her free time, Donna enjoys practicing yoga and various forms of ethnic dance, studying world languages, and taking long walks with her dog. She resides in the greater Boston area.
Petr Malek joined the Whole Systems team in 2015. As a writer, Petr has had the opportunity to leverage his passion for research to develop a variety of training tools and sales aids. These include pharmaceutical sales modules, presentations, and interactive websites to promote products, reinforce knowledge, and facilitate sales training in a multitude of therapeutic areas. His work has covered a broad range of topics including cardiology, endocrinology, immunology, oncology, and dermatology. Before joining Whole Systems, Petr worked as a researcher developing novel cancer therapies and optimizing small molecule structure verification techniques expediting drug analog screening. Petr is a graduate of Boise State University, earning a bachelor’s of science in chemistry with a biochemistry emphasis.
In his free time, he enjoys cycling, skiing, and hiking with his wife and dog, Chloe.
Dr Baldwin joined Whole Systems as a Medical Writer in 2023. He has a Ph.D. in Developmental Biology and Genetics from the University of Iowa, and a Bachelor’s degree in Biological Sciences from the University of Nebraska at Lincoln. For his graduate work, Dr. Baldwin studied cell polarity and signaling in the nematode Caenorhabditis elegans. After graduating, Dr. Baldwin was a postdoctoral fellow at the University of Texas at Austin, where he was awarded an NIH F32 fellowship to study morphogenetic cell behaviors during neural tube closure and how DNA mutations result in neural tube defects, resulting in several publications and public presentations. While new to medical writing, Dr. Baldwin’s time spent as a working developmental biologist has prepared him to write on a variety of medical and scientific topics.
Mary Cameron joined the Whole Systems team in 2022. Prior to joining Whole Systems, Mary Cameron taught high school honors chemistry and environmental science in the Richmond, Virginia region. After teaching, she entered the pharmaceutical industry as a regional sales representative in the Washington, DC Metropolitan area. In the heart of the Covid-19 pandemic, she launched a first-in-class product and primarily called on OB/GYNs. As the newest medical writer, Mary Cameron looks forward to combining her talents in education, science, and pharmaceutical sales to exceed client expectations and build a diverse portfolio of training materials. She graduated summa cum laude and Phi Beta Kappa from Virginia Tech with a bachelor’s of art in chemistry. She also earned a master’s of art in teaching from Hollins University.
In her free time, Mary Cameron enjoys hiking, skiing, baking, and caring for her indoor plants. She hopes to transfer her green thumb outside and grow a small vegetable garden. Eventually, she aspires to grow the majority of her food.
Amy has over 25 years experience creating training curriculum and performance support technology for pharmaceutical and biotechnology sales professionals. As an instructional designer, her role is to help assess and translate a client’s needs into innovative and practical learning solutions. Amy designs and develops programs in many media including live-training workshops, self-instructional texts, audio/podcasts, and video. Her areas of expertise include new-hire and advanced-level selling skills, account management, district team management, and field coaching. Amy’s clinical topics include cardiovascular disease, infectious disease, addiction medicine, clinical depression, ophthalmology, pain management, and women’s health.
Amy has a BA in English from the University of Massachusetts Amherst and is a member of Phi Beta Kappa. She has an MA in Organization and Human Resource Development from The George Washington University, Washington, DC where her academic concentration included adult learning theory, organization development, needs analysis, and performance assessment
Amy is a resident of the Washington, DC area and enjoys spending time on the Chesapeake Bay and traveling with her husband and two daughters.
Michaela Sleight joined the Whole Systems team in 2012 after graduating from Boston University with Bachelor of Science degree in Health Studies. As the team’s Senior Project Manager and main point-of-contact, Michaela is passionate about ensuring client satisfaction by fostering strong and trusting relationships with all clients. While Michaela is responsible for the implementation, execution and completion of all project deliverables, she also oversees and coordinates the work of the medical writers, editors and graphic designers at Whole Systems, providing direction and support whenever necessary.
When not at work, Michaela loves to spend her summers by the water in her hometown of Dartmouth, MA, or up north in Friendship, ME. She loves spending time with both family and friends on the weekends, traveling to new and exciting places whenever possible, and secretly loves binge-watching the Real Housewives on Bravo.
Kristen Pronobis joined Whole Systems in March 2021 as an Account Manager. She has over 10 years of experience in account management and project planning/management. Kristen earned a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University at Buffalo. She also earned a Master of Arts degree in Integrated Marketing Communication from Emerson College.
As an Account Manager, Kristen is responsible for providing overall account guidance to client partnerships. As the point of contact, she oversees project deliverables from conception through delivery/launch while ensuring client satisfaction and project success. Kristen also collaborates with medical writers, editors, graphic designers, and other internal support areas to ensure project objectives are carried through.
Joe Wolff joined the Whole Systems team in 2022. Prior to that, he was a Project Manager for a marketing agency specializing in direct-mail fundraising. At Whole Systems, Joe assists in the project management needs of the company, which includes managing several projects from design to completion. Joe graduated from the University of Massachusetts, Amherst with a Bachelor of Arts degree in Communication, and a minor in Film Studies.
In his spare time, Joe likes to play softball, go to concerts, and occasionally go for an icy winter hike.
Allie Glass joined the Whole Systems team in 2018 after graduating from the University of Massachusetts, Amherst where she earned a Bachelor of Arts Degree in Communication. In her role as Account Manager, she assists in the project management needs of Whole Systems, including overseeing projects from design to completion, along with business development needs. She also assists the company in all of its marketing efforts, including the company’s social media presence, company branding, and conference attendance.
When not at Whole Systems, Allie likes to practice yoga, watch bad reality TV and spend time with family and friends.
Baseler, who joined Whole Systems in 1986, has worked within the company as Administrative Publishing Assistant, Editorial Assistant, Assistant Editor, and Production Editor. Currently, she oversees the Editorial department, which works with the medical writers, project managers, artists, and programmers to design and implement a variety of training programs. In addition to proofreading and copyediting, the Editorial department is responsible for uploading and submitting documents for Medical/Legal/Regulatory review and reviewing e-Learning materials.
Anne earned a Bachelor of Arts degree in History from Cornell University. When she’s not working, Anne likes to read, play with her rescue dog (Roxy), and do yard work. She is also an enthusiastic fan of the Cornell hockey teams.
Paul Croft has worked in the pharmaceutical industry since 2003. As a scientific editor, medical editor, and editorial advisor, he has worked directly with scientists to produce nonclinical content for regulatory submissions, edited pharmaceutical reports, and written white papers on the research being done within certain therapeutic areas, including antimicrobials, hematology, immune and metabolic disorders, neurological and psychiatric diseases, and respiratory. At Whole Systems, Paul works with medical writers, artists, and project managers on all phases of content development for a variety of training programs. He studied at Syracuse University where he earned a Bachelor of Arts degree in English with a minor in Biology.
Paul is also an avid cyclist and bike commuter who participates in various charity rides throughout the year. In September 2018, he completed his first 100-mile “century ride.” On the weekends, you’re likely to find him at one or more of the farmer’s markets in or near Cambridge.
Christina graduated from the University of Massachusetts at Amherst with a BA in Journalism and has 20 years of experience as a writer and editor. She has been working for Whole Systems since 2014 as both a freelance and full-time editor. During her years working in the pharmaceutical industry, she has helped develop both internal training materials and external advertising directed at healthcare providers and patients. She has experience working in the Veeva platform and helping prepare materials for submission to the FDA and OPDP. At Whole Systems, she works with writers, project managers, and artists to produce accurate and effective training programs for our clients.
Since Jonathan Frost joined the Whole Systems team, he has had full responsibility for all aspects of Whole Systems’ art. Jon’s talent and passion for accuracy come to life in his medical Illustration, infographics, logo and icon design, graphical user interfaces, and corporate collateral. Jon is an expert in Adobe Creative Cloud, specifically Illustrator, Photoshop, InDesign, and Acrobat.
In his personal life Jon is best known to his friends as Frosty. He enjoys spending time with his wife Lauren, daughter Penny, and son Caelan. Aside from being a family man Jon also enjoys sketching, painting, cooking, fixing things around the house, working on cars, building models, movies, brewing beer, gardening, and skiing.
Alejandro joined Whole Systems in 2022. Alejandro worked over 30 years in major newspapers, including The Dallas Times-Herald, The Boston Globe and 18 years with USA Today. Awarded numerous awards for design and illustration.
Specialties include technical illustration, layout design, animation, cartoons, and drawing. Expert with Adobe Creative Suite, particularly with Adobe Illustrator, Adobe Photoshop and Adobe InDesign. Proficient with MS Office Power Point.
When not at work, Alex loves travel, hiking, biking, oil painting, watching sports, and is a history buff.
Adam Griffin has been with Whole Systems for over 15 years. He has a Master of Arts degree in Instructional Technology and Media from Columbia University Teachers College and is a member of the Kappa Delta Pi International Honor Society in Education. Adam was part of the beta-testing team for Articulate Storyline, which has become one of the most popular eLearning authoring tools. Aside from eLearning design and development, Adam also has years of professional experience in sound-design and audio post-production, which has been put to use most recently recording and producing educational podcasts.
Adam also enjoys playing games with his wife and two sons, reading, and jogging.
Trisha joined Whole Systems in 2022. She has over 20 years of experience in the accounting field. She started her accounting career with the Big Dig in Boston then moved on to work for a Benjamin Moore Retailer, Modern Hardware for 17 years until they sold. Trisha is also a Veteran of the Army National Guard who graduated as an Honor Graduate and the top female in her platoon. She graduated with her Associate in Science, Accounting degree with Highest Honors and an academic award winner.
In her personal time, Trisha enjoys vacationing with her husband and five kids. Basketball is a big sport in her house. She enjoys watching all five of her kids play basketball.
A lifelong entrepreneur with experience in four sectors; healthcare, real estate development, financial services and manufacturing. He formally joined the Whole System Team in 2011’, but has been an advisor to its founder since 1993.
He is a disciple of W. Edwards Deming’s management principles, successfully adapting them to non-manufacturing activities. “The TEAM and how it relates to one another and its customer is paramount to the quality of its products and ultimately its financial success.”
Hugh has led finance and administration for Whole Systems since 2011. In this role, he is responsible for strategic and operational finance as well as contracting, HR, and various other internal operations. For nearly twenty years, Hugh has been in senior finance and strategy roles with a variety of early-stage and closely-held companies in the business services, education, and IT sectors, among others. In an earlier stage of his career Hugh was a corporate lawyer in a large Boston-based firm. He holds his undergraduate degree from Dartmouth (for which he is an active alumni volunteer) and his J.D. from Vanderbilt.
When Hugh is not immersed in spreadsheets, he and his wife enjoy cooking, theater, kayaking and spending time with their three grown sons.