What Are They?

Podcasts provide an engaging, audio-first format that maximizes knowledge retention and allows representatives to learn in the flow of their day. They offer a highly scalable, cost-effective way to deliver updates or expertise to a group of target learners.

Potential topics/skills for podcasts include:

• Sales Call Enhancements: skill focus, quality of the sales call, addressing concerns, etc.
• Physician and Patient Insights and Perspectives
• Current Sales Direction: showcasing the use of marketing resources
• Market Knowledge and Market Updates
• Disease State Knowledge Enhancement

 

 

How Do We Implement Podcasts with our Clients?

The ideal audio podcast:

• is around 8 to 10 minutes long
• uses 2 to 3 voices
• is recorded in a dialogue or radio style
• includes music at the beginning and the end

Podcasts can be structured in various formats, such as “interviews” with a key HCP and patient along with a “narrator,” or as dialogue between stakeholders.

 

What are Our Clients Saying about Podcasts?

“I thought this was well done and I believe our sales team will find the info in this podcast helpful.” — Executive Director, Commercial Learning and Development

 

“I listened to the Podcast again this morning and I think it is great.” — Senior Manager, Commercial Learning and Development

 

Learn more about how Whole Systems can help implement Podcasts with your salesforce!