Development of a complete launch curriculum for a new pre-commercial company launching a first-in class product. The curriculum includes self-study modules, exams, virtual touchpoints, launch workshops, certification, and pull-through.
The client’s business objectives were to:
- To quickly develop a comprehensive curriculum for a new sales force, including representatives who have experience in the general therapeutic area but not the specific disease state
- To ensure all new representatives were ready to introduce the company and the product immediately upon FDA approval
Development of the curriculum materials needed to begin before a Training person was in role, and simultaneously with the finalization of company processes and standards like MLR approval.
Whole Systems developed a PI Study Guide and a series of 5 eLearning modules with accompanying Learner Guides. We also developed Touchpoint slide decks to review key content, as well as workshops for both the pre-launch and launch meetings. Whole Systems also created a certification for representatives at the end of the meeting and pull through for post meeting.
- To come up to speed quickly to develop training for a precommercial client, it’s critical for us as a training partner to embed ourselves in the company to learn and align all training with marketing, medical, and sales objectives.
- When designing launch training, it is critical to continuously ask: “What do representatives need to know and do to sell on Day 1?”
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